Embracing the Future: Matterport and Its Value for Real Estate Professionals

3D Matterport scanner at work for real estate listing

In the competitive world of real estate, staying ahead of the curve means embracing innovative technologies and tools that elevate property listings and attract potential buyers. One such technology that has gained significant traction in recent years is Matterport. In this in-depth article, we will explore what Matterport is, its features, and whether it’s worth the investment for real estate professionals. Additionally, we’ll discuss how our expert real estate photography services can enhance your property listings by incorporating Matterport technology.

What is Matterport?

Matterport is a cutting-edge technology that enables the creation of immersive 3D virtual tours for properties. Using specialized cameras and software, Matterport scans the property to generate a digital twin, allowing users to virtually walk through the space from the comfort of their homes. This interactive experience gives potential buyers a realistic and accurate representation of the property, making it a powerful marketing tool for real estate professionals.

Features of Matterport:

3D Virtual Tours

Matterport’s flagship feature, 3D virtual tours, allows users to explore properties as if they were physically present. Navigating through the space is intuitive and user-friendly, with options to view floor plans, switch between floors, and even measure distances within the virtual tour.

High-Quality Visuals

Matterport captures high-resolution, HDR images during the scanning process, providing users with crisp and vivid visuals. These images can also be extracted and used as standalone photos for property listings and marketing materials.

Interactive Floor Plans and Dollhouse Views

Matterport generates interactive floor plans that help potential buyers visualize the property’s layout and flow. The unique dollhouse view provides a 3D representation of the property, allowing users to see the entire space from different angles and perspectives.

Virtual Reality (VR) Compatibility

Matterport tours are compatible with virtual reality headsets, offering an even more immersive and engaging experience for potential buyers. This feature adds an extra layer of interactivity and can be a significant selling point for tech-savvy clients.

Customizable Tags and Annotations

Matterport allows you to add custom tags and annotations within the 3D tour, highlighting specific features or providing additional information about the property. This feature helps you showcase the property’s unique selling points and enhance the user experience.

Is Matterport Worth It for Real Estate Professionals?

Enhanced Property Showcasing

Matterport’s 3D virtual tours provide a dynamic and engaging way to showcase properties, making them stand out from standard listings. This immersive experience captures the attention of potential buyers, increasing the likelihood of generating leads and closing sales.

Time and Cost Savings

By offering virtual tours, you can save time and resources on coordinating in-person property showings. This efficiency allows you to focus on other aspects of your business, while still providing clients with a comprehensive understanding of the property.

Access to a Wider Audience

Matterport enables you to reach a broader audience, as potential buyers can virtually tour the property from anywhere in the world. This global reach can be particularly advantageous for luxury properties or properties located in popular vacation destinations.

Increased Engagement and Time Spent on Listings

Properties featuring Matterport 3D tours have been shown to garner more engagement and keep users on the listing for a longer duration. This increased interest can translate to a higher probability of generating leads and closing sales.

Competitive Advantage

Incorporating Matterport into your property listings demonstrates your commitment to innovation and professionalism. This forward-thinking approach can set you apart from your competitors and position you as a leader in your market.

How Our Real Estate Photography Services Can Enhance Your Listings with Matterport:

Professional Matterport Scanning

Our team of skilled photographers is trained in using Matterport technology to create accurate and visually stunning 3D virtual tours. We ensure that every detail of your property is captured and presented in the best possible light, providing an engaging experience for potential buyers.

High-Quality HDR Imagery

In addition to 3D tours, we capture high-resolution HDR images during the Matterport scanning process. These images can be used as standalone photos for your property listings and marketing materials, ensuring that your visual content is of the highest quality.

Customization and Branding

We work closely with you to customize your Matterport virtual tours, adding tags, annotations, and branding elements that reflect your unique selling points and business identity. This personalized touch enhances the user experience and aligns with your marketing goals.

Seamless Integration with Your Website and Marketing Channels

Our team ensures that your Matterport virtual tours are seamlessly integrated into your website and marketing channels. By optimizing the user experience and ensuring compatibility across platforms, we help you maximize the reach and impact of your Matterport content.

Ongoing Support and Updates

We understand the importance of keeping your property listings up-to-date and functioning optimally. Our team provides ongoing support and updates, ensuring that your Matterport virtual tours remain a valuable marketing tool for your real estate business.


Matterport has undoubtedly transformed the way properties are showcased in the real estate industry. Its innovative features and immersive user experience make it a worthwhile investment for professionals looking to enhance their property listings and attract potential buyers. By partnering with our expert real estate photography services, you can leverage Matterport technology to elevate your marketing efforts and stand out in a competitive market.

If you’re ready to embrace the future of real estate marketing with Matterport, contact us today to discuss how we can help you create captivating and engaging 3D virtual tours that showcase your properties in their best light.

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